As the founder of Analog Nature I had the opportunity to create a visual identity system that visually communicates my brand ethos and values.

Rooted in the rhythm of cycles and seasons. Analog Nature is a cyclical wellness and design studio focused on small-batch artisan made botanical goods that help us root into natural rhythms. Our mission is to empower creativity and well-being rooted in the natural world. 

The design concept centered around this ethos resulting in a natural and joyful brand identity. From intriguing, tactile, functional product packaging, to an informative website that offers community stories centered around arts, wellness, nature and cycles. The goal was to provide a holistic brand that inspires individuals to embrace their bodies and promote well-being in a way that evokes curiosity and play-fullness. The case study delves into the design process, challenges, and the impact of the brand on promoting well-being, joy and fostering a sense of community. I have created and sourced all aspects of the brand.